collaborative, integrated, aligned.
I've dedicated 6 years to focusing on companies' missions, values, and goals to develop long-term internal strategies that create a unified brand presence and accelerate revenue growth.
This focused environment allowed me to deeply understand the nuances of a single brand, aligning marketing initiatives with long-term business goals and customer needs. Collaborating across departments, managing cross-functional priorities, and driving data-informed strategies equipped me to deliver measurable growth while fostering team alignment and a cohesive brand identity.
Head of Marketing & Communications
Responsibilities pre-commercial launch (EE #3):
Assisted in recruiting patients for clinical trials while preparing for commercial launch.
Conduct qualitative and quantitative market research to shape brand identity and positioning.
Articulate brand identity, value proposition, and product positioning,
Define marketing personas for the consumer segment and health providers.
Deploy HIPAA-compliant marketing automation stack, analytics, CMS, and CRM systems.
Craft and execute the eCommerce and B2B demand generation go-to-market strategy.
Responsibilities post-commercial launch:
Partner with the product, customer success, and sales teams to establish a feedback loop.
Implement content strategy targeting the consumer and healthcare provider audiences.
Build a marketing team composed of full-time hires and contract contributors.
Execute revenue growth initiatives.
Series A biotech start-up developing at-home cfDNA prenatal screening solutions.
Sr. Director, Global Demand Generation
Responsibilities:
Own the global demand generation strategy and execution spanning 9 product lines.
Deploy lead scoring, performance attribution, end-to-end reporting, and predictive modeling.
Partnered with the in-market marketing teams to realign regional KPIs with HQ’s objectives.
Launch channel marketing media campaigns in partnership with AWS.
Introduce ABM and social media campaigns and optimize the media mix.
Developed a hybrid PPC/SEM budget and campaign execution process, previously decentralized.
Global cybersecurity leader for mid-market and enterprises, producing $4.7 billion in annual revenue.
+126%
SQL
4
product launches
-136%
cost-per-lead
VP, Marketing & Communications
Responsibilities:
Expand marketing function, integrating modern strategies with its 97-year longstanding heritage.
Perform qualitative & quantitative market research.
Conduct brand refresh and website redesign to align with the market's demands.
Launch the first NPS and eNPS and boost the account retention rate.
Build 360° content strategy to position WS&Co as an industry thought leader.
Cross-functional alignment with sales.
Largest independent insurance brokerage firm, generating $171 million in annual revenue spanning 13 practices.
+40%
web traffic
+19%
account retention
+23%
SQL
-20%
project turnaround
