Strategic, creative, agile.

I cultivated strategic thinking, creative problem-solving, and people management skills in the agency environment for 12 years.

The customer-centric, fast-paced, and high-pressure environment exposed me to diverse industries, clients, and marketing challenges. Consistently pivoting between a variety of brand voices, business models, audiences, and aggressive campaign objectives shaped my agile and result-driven approach.

SVP, Agency Operations | COO

Responsibilities:

Oversight of all agency functions outside of business development (90+ FTEs).
Executive point-of-escalation across >60 E-Commerce and B2B accounts.
Lead operational processes and staffing needs.
Drive revenue growth through up-sell and cross-sell strategies.
Manage pricing and contract structures to align expectations with capabilities.
Increase profit margins and position the agency for an M&A.

REQ Digital, a full service digital agency producing >$50M in revenue

+22%

account retention

+19%

profit margins

+14%

revenue growth

M&A completed in 2019

Senior Global Account Director

Responsibilities:

Lead the global paid media strategy for Intel Corporation, McAfee, and Lenovo accounts.
Act as the main point of contact between HQ teams, global stakeholders, and agency staff.
Develop integrated global paid media campaigns for the Corporate, Business, and Consumer segments (i.e., APAC, NAM, EMEA, LATAM.)
Present performance reports to the senior leadership stakeholders.
Own annual contracts, budgets, performance forecasts, and campaign implementation.