Elevating marketing

My WHY

With a business major and a psychology minor, I view marketing as a dynamic field where data science, creativity, and understanding of human behavior intersect. 

Throughout my career, I have focused on developing expertise across the entire marketing ecosystem to create data-driven, immersive, and measurable campaigns that resonate with people. My goal is to ensure that every element works together seamlessly. I am excited to continue pushing the boundaries by blending creativity, data, and technology to drive real impact.

research. Understand. execute. measure. experiment. optimize. iterate.

17 years of hands-on experience for early-phase startups and leading global corporations across all aspects of the marketing ecosystem allow me to craft immersive and result-driven end-to-end marketing strategies that connect all elements of the customer lifecycle, ensuring that no stage is overlooked or underutilized.

• Higher ROI: Aligning all stages of the marketing funnel and sales efforts to minimize wasted efforts and maximize ROI.

• Improved Data Utilization: Leverages insights throughout the customer journey to make informed decisions.

• Brand Loyalty and Advocacy: Builds stronger connections with the customer, increasing retention, advocacy, and long-term value.

52 markets

17 brands

$0-45M annual budgets

Integrated strategies rooted in hands-on expertise.

Agency work

Cultivating strategic thinking, creative problem-solving, and people management skills for 12 years in the agency environment, juggling the B2B, DTC, and eCommerce disciplines.

In-house work

6 years deepening brand immersion and cross-functional alignment to develop a nuanced understanding of long-term marketing objectives and how the function integrates with broader business objectives.