Elevating marketing
one brand at a time.
My WHY
With a background in international business and psychology, I view marketing as the intersection of data insights, creativity, and human behavior. Over the years, I’ve built deep expertise across the marketing ecosystem, crafting data-driven, engaging, and measurable campaigns that truly connect with people.
Rooted in my European background and shaped by my global marketing experience in the U.S., I bring a sharp cultural awareness and a knack for aligning business goals with regional market realities, turning global strategies into meaningful local impact.
At my core, I’m driven to help teams and ideas work seamlessly together, and I’m energized by pushing boundaries, blending creativity, data, and technology to fuel growth and make a real difference.
research. strategize. execute. measure. experiment. optimize. iterate.
17 years of hands‑on experience leading programs for early-stage startups and global corporations across all aspects of the marketing ecosystem allow me to craft immersive and result-driven end-to-end marketing strategies that connect all elements of the customer lifecycle, ensuring that no stage is overlooked or underutilized.
Align all stages of the marketing funnel and sales efforts to minimize wasted efforts and maximize ROI.
Leverage data insights throughout the customer journey to make informed decisions.
Build strong connections with the customer, increasing retention, advocacy, and long-term value.
Lead globally aligned marketing programs tailored to local market dynamics, ensuring consistency, cultural relevance, and scalable performance.
17 brands
$0-45M annual budgets
Integrated strategies rooted in hands-on expertise.
Expertise includes:
Healthcare
Biotech
SaaS Cybersecurity
Tech OEM
Insurance
Agency / Consulting
B2B | B2B2C | DTC
Core Competencies:
GTM Strategy & Activation
Quantitative & Qualitative Market Research
Demand Generation & Lifecycle
Marketing Operations & Martech
Brand Development & Storytelling
Analytics & Experiments
Omnichannel Campaigns
Sales Enablement
Paid Media
Content Strategy
SEO
Email
Events
ABM & ABX
UX
52 geo-markets
Agency work
Cultivating strategic thinking, creative problem-solving, and people management skills for 12 years in the agency environment, juggling the B2B, DTC, and eCommerce disciplines.
In-house work
6 years deepening brand immersion and cross-functional alignment to develop a nuanced understanding of long-term marketing objectives and how the function integrates with broader business objectives.