
My WHY
With a business major and a psychology minor, I view marketing as a dynamic field where data science, creativity, and understanding of human behavior intersect.
Throughout my career, I have focused on developing expertise across the entire marketing ecosystem to create data-driven, immersive, and measurable campaigns that resonate with people. My goal is to ensure that every element works together seamlessly. I am excited to continue pushing the boundaries by blending creativity, data, and technology to drive real impact.
research. strategize. execute. measure. experiment. optimize. iterate.
17 years of hands-on experience for early-stage startups and leading global corporations across all aspects of the marketing ecosystem allow me to craft immersive and result-driven end-to-end marketing strategies that connect all elements of the customer lifecycle, ensuring that no stage is overlooked or underutilized.
Higher ROI: Align all stages of the marketing funnel and sales efforts to minimize wasted efforts and maximize ROI.
Improved Data Utilization: Leverage insights throughout the customer journey to make informed decisions.
Brand Loyalty and Advocacy: Build strong connections with the customer, increasing retention, advocacy, and long-term value.
52 markets
17 brands
$0-45M annual budgets
Integrated strategies rooted in hands-on expertise.
Areas of expertise include:
Healthcare / Biotech
SaaS Technology
OEM
Insurance
Agency / Consulting
B2B | DTC | GTM


Agency work
Cultivating strategic thinking, creative problem-solving, and people management skills for 12 years in the agency environment, juggling the B2B, DTC, and eCommerce disciplines.


In-house work
6 years deepening brand immersion and cross-functional alignment to develop a nuanced understanding of long-term marketing objectives and how the function integrates with broader business objectives.