Growth through
innovation, and data-driven insights.

myWHY

With a business major and a psychology minor, I view marketing as a dynamic field where data science, creativity, and understanding of human behavior intersect. 

Throughout my career, I have focused on developing expertise across the entire marketing ecosystem to create data-driven, immersive, and measurable campaigns that resonate with people. My goal is to ensure that every element works together seamlessly. I am excited to continue pushing the boundaries by blending creativity, data, and technology to drive real impact

myApproach

Lean on experience, but don’t let it hinder your creativity.

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Value opinions, trust the data.

Behind every decision-maker in the B2B space is also a consumer, and vice versa.

Experimenting is a marketing necessity, and compliance is the only failure.

agency work

Cultivating strategic thinking, creative problem-solving, and people management skills for 12 years in the agency environment, juggling the B2B, DTC, and eCommerce disciplines.

in-house work

6 years deepening brand immersion and cross-functional alignment to develop a nuanced understanding of long-term marketing objectives and how the function integrates with broader business objectives.