Elevating marketing

one brand at a time.

My WHY

With a business major and a psychology minor, I view marketing as a dynamic field where data science, creativity, and understanding of human behavior intersect.

Throughout my career, I have focused on developing expertise across the entire marketing ecosystem to create data-driven, immersive, and measurable campaigns that resonate with people. My goal is to ensure that every element works together seamlessly. I am excited to continue pushing the boundaries by blending creativity, data, and technology to drive real impact.

research. strategize. execute. measure. experiment. optimize. iterate.

17 years of hands-on experience for early-stage startups and leading global corporations across all aspects of the marketing ecosystem allow me to craft immersive and result-driven end-to-end marketing strategies that connect all elements of the customer lifecycle, ensuring that no stage is overlooked or underutilized.

Align all stages of the marketing funnel and sales efforts to minimize wasted efforts and maximize ROI.
Leverage data insights throughout the customer journey to make informed decisions.
Build strong connections with the customer, increasing retention, advocacy, and long-term value.
Run globally aligned marketing programs tailored to local market dynamics, ensuring consistency, cultural relevance, and scalable performance.

17 B2B, B2C & DTC brands

$0-45M annual budgets

Integrated strategies rooted in hands-on expertise.

Areas of expertise include:

Healthcare / Biotech
SaaS Technology
OEM
Insurance
Agency / Consulting

B2B | B2B2C | DTC

Technical Skills:

GTM Strategy & Activation
Quantitative & Qualitative Market Research
Demand Generation & Lifecycle
Marketing Operations & Martech
Brand Development & Storytelling
Analytics & Experiments
Omnichannel Campaigns
Sales Enablement
Paid Media
Content Strategy
SEO
Email
Events
ABM

Soft Skills:

Team Coaching
Executive Leadership
Cross-Functional Collaboration
Strategic Storytelling
Data-Driven Decision Making
Executive Communication & Presentations

52 Global markets

a computer monitor screen showing a desktop computer monitor and a desktop computer

Agency work

Cultivating strategic thinking, creative problem-solving, and people management skills for 12 years in the agency environment, juggling the B2B, DTC, and eCommerce disciplines.

In-house work

6 years deepening brand immersion and cross-functional alignment to develop a nuanced understanding of long-term marketing objectives and how the function integrates with broader business objectives.

see work