work | SMTK Digital

Integrated strategies rooted in hands-on expertise.

17 years of hands-on experience for early-phase startups and leading global corporations across all aspects of the marketing ecosystem allow me to craft end-to-end marketing strategies to create a cohesive and results-driven strategy that connects all elements of the customer lifecycle, ensuring that no stage is overlooked or underutilized.

Higher ROI: Aligning all stages of the marketing funnel minimizes wasted efforts and maximizes results.
Improved Data Utilization: Leverages insights from the entire customer journey to make informed decisions.
Brand Loyalty and Advocacy: Builds stronger connections with customers, increasing long-term value.

52 markets

17 brands

$0-45M annual budgets

agencyWork

I cultivated strategic thinking, creative problem-solving, and people management skills for 12 years in the agency environment,

The fast-paced and high-pressure environment exposed me to diverse industries, clients, and marketing challenges, and consistently pivoting between a variety of brand voices, business models, audiences, and aggressive campaign objectives shaped my agile and result-driven approach.

SVP, Agency Operations | COO

Objectives:

Streamline operational processes to increase profit margins.
Elevate Client Services capabilities to boost account retention rate.
Drive revenue growth through up-sell and cross-sell strategies.
Define ideal account profiles to inform business development objectives.
Revise pricing and contract structures to align expectations with capabilities.
Position the agency for a successful merger or acquisition (M&A).

Responsibilities:

Direct oversight of all agency functions, as well as HR.
Executive point-of-escalation across >60 E-Commerce and B2B accounts.
Evaluate departmental staffing needs relative to workload.

+14%

revenue growth

+19%

profit margins

+22%

account retention

REQ Digital - 2016 to 2018

Sr. Global Account Director

Responsibilities:

Global paid media strategy Intel | Lenovo | McAfee accounts
Act as main point of contact between HQ teams, global stakeholders and agency staff.
Develop integrated global paid media campaigns for the Corporate, Business, and Consumer segments (i.e., APAC, NAM, EMEA, LATAM.)
Present performance reports to the senior leadership stakeholders.
Own annual contracts, budgets, performance forecasts, and campaign implementation.